How to break through writer’s blocks for the aspiring content marketer
So you’ve gotten a posting schedule down, you’ve delegated your posts, and you even have some short posts queued up to go. This is great! You’re well into the first few steps of starting a content marketing campaign.
Some time later, you’re noticing your ideas are drying up. Fortunately in this golden age of digital marketing and online news, there’s no shortage of quality posts to share, so you have a temporary solution. Instead of sharing your own content, you can keep traffic coming to your social media profiles by sharing that of others and offering commentary. So you start your hunt for the right piece to share to your audience.
This process of going around looking for the right content can itself be time-consuming. What’s more, there’s not a whole lot you can do with what you share: after all, the traffic ends up bouncing from your page to the original owner, not you. You’re not far now from your original predicament.
Let’s turn to some available tools that can help you out. As most content marketers know, a great makeshift tool is the RSS feed. You’ll get two primary functions out of it. The first is the obvious one: you save a ton of time no longer having to look for content. Once you import a site into your feed, you’re good. The second is less obvious, but perhaps one you’ll get even more mileage out of. You’ll know where other people’s heads are at, and can quickly ascertain what kinds of conversations you can jump into with a piece of your own. This, in a very loose sense, is social listening!
Using the RSS feed for this purpose is a wonderful method of breaking out of a writer’s block because you get a stream of headlines going by, many of which will inspire an instinctive response: “no, that’s not right!” or “I bet there’s something this article missed.” Boom, you got ideas again.
However, the RSS feed, given its makeshift nature, has limitations. First, you have to know where to look for good sites in order to construct one in the first place. Second, once you have some good sites assembled in your feed, it’s easy to miss ones outside of your list simply due to complacency. And third, the step of copy and pasting URLs to add into a queue, though simple, can grow tedious.
We built Alto Social’s Discover feed to address these blockers. We’ll suggest sites for you, so that you won’t need to know where to look if you’re just starting. As a corollary, you won’t miss ones outside of your feed either. Best of all, you can share right to your audience or add to a queue directly from the feed with no more than a click.