Eye-popping visuals: our 7 favorite marketing design tools for non-designers (part 3)
After you’ve finished writing the copy for your blog post using our 5 favorite tools, the next task is inserting eye-catching images that keep users on the page and scrolling down. Thankfully, the days of ubiquitous and irrelevant stock images are over, due in large part to the emergence of easy-to-use tools that can turn any marketer into a part-time designer. We’ll go over 7 of our favorite tools for the job here, covering our bases from GIF-making to animation.
We put Canva at the top of our list because it can so quickly churn out impressive image-text pairings. Its font-pairing tool works wonders too, distilling a skill that takes designers years to hone into a selection that only takes a couple seconds to choose from. On top of that, you get image-resizing capabilities and ready-to-use filters that can take your visual assets over the top.
Piktochart is similar to Canva in its ability to quickly bring an empty canvas into a pro asset. Where they differ is the focus: Canva creates eye-popping visuals to viewers in, while Piktochart is better suited to infographics and other information-dense visuals that keep viewers on the page. We recommend trying both and potentially even using them concurrently.
Sometimes what you need isn’t a professional-looking asset and instead what really fits the bill is the perfect reaction GIF. GIPHY is the foremost GIF database, with almost all GIFs in its repository tagged with structured keywords so you can search for the reaction you’ve been looking for–or better yet, make your own.
If you’d like to go further down the animation route, PowToon is an extremely powerful animation tool that can put together sleek, professional-quality animations in a manner of minutes as opposed to hours. Though they do have a free option, the capabilities are diminished somewhat and you get PowToon branding in your videos. Even still, the ease of use makes it worth it in our eyes.
Although all the tools above include templates and pre-existing assets for you to use and reuse, their libraries are not as vast as a dedicated repository. Unsplash is the best free resource for finding beautiful backdrops to all your visuals. While not every visual is suited to an epic, sweeping background, the ones that are will really grab some attention.
Of course, all the tools in the world won’t matter if you just need to grab a picture fast. Pexels is our answer here. While not every picture is free, all are searchable and you can find some very pertinent visuals to glam up your copy.
On the other end of things, you might not want to do things yourself because you want the absolute best. Visual.ly pairs you with creative talent that they’ve deemed to match your needs and collaboration happens from there. It works because their designers are vetted and Visual.ly acts as a mediator between client and creative so that you’re sure to get what you want.
Posts with pictures get 94% more views in total than those without, and the 100 highest-ranking blogs on the internet use an image for every 350 words on average. It’s clear what works!
When you’ve got all your images lined up and your post is ready to publish, give Alto Social a try. We know that publishing isn’t the last step of the pipeline (far from it!) so we’ll help get you there and beyond. We’ll see you here next time when we compare our favorite publishing tools.