4 huge benefits to scheduling your posts in advance and how to do it
If you’re new to incorporating social media into your content strategy or new to social media marketing in general, it’s common to not schedule your posts in advance. What usually happens is you’ve found or–better yet–created a great piece of content, so you look up “the best time to post on social media” and unveil it to the world at that time.
Well, besides the fact that there may not be a single BEST time to post on social media, this can get tedious after a while. Even if your posts generate a ton of engagement, reminding yourself to post at a certain time every day generates a lot of overhead every day that you don’t need. It also doesn’t quite allow you to build a long-term strategy when you’re posting day by day. Today, we’ll go over what scheduling your posts can do for you, and how to do it.
Speaking of long-term strategy, a key component to any successful content campaign is consistency. In our experience, most prospective customers won’t convert at the first point of contact; it may be more like the fifth or sixth or seventh instance of contact that a user or lead decides to do something, depending on the industry and the product. When your content nails it the first and second time, but lets up a little slack on the third, you decrease the chances that a given lead will want to take that next step.
Scheduling posts allows you to look ahead and wonder, is this what needs to go up today? Sometimes that leads to scrapping that piece entirely–but hey, at least you did it in advance, and not the day of. Most often, you can swap it out for another piece you had queued up and give it another slot. Win-win.
2. Team collaboration
When you aren’t scheduling posts, no one exactly knows your content plan except you. A well-organized team can greatly help your content consistency, both in terms of frequency and quality. Fill out a content calendar with scheduled posts and get feedback from your team on what’s likely to maximize your ROI.
3. Planning content arcs
Adjacent to consistency is the idea of a content arc. Namely, the order in which you publish your posts. Sometimes this is straightforward, as with a multi-part series. For something more involved like a monthly theme, however, it helps to keep all your posts in order. If you start off a campaign with a very advanced post, for example, you might lose someone from the beginning. Schedule your posts in advance and you get to see where things start, where they end, and how you get there.
4. Save time
On the most basic level, scheduling posts saves time. No more having to get to your computer at a certain time each day, no more missed opportunities. A social media management suite like Alto Social lets you take care of everything scheduling-related in one go, and then it’s out of sight, out of mind.
How to do it
With AltoSocial, you get a built-in Scheduler that can handle all of this for you. We do it like this:
1. Go into your Settings on the top right
2. Set your schedule
3. Go to the Publish Tab and add your content
5. Select Add to Queue and click Share
That’s it! Keep adding content as desired. Once they’re added in, click the X on the top right of the Publish box and you’ll be able to see all your scheduled content, like this: